While the Internet is one of today's leading marketing platforms, there is still an invaluable place for print advertising, particularly in the business-to-business sales. CJ Milo, a sales consultant for a company that distributes office furniture and supplies told Crain's Cleveland Business that from the time he started his job, until now, print catalogs continue to play a big part in it. These printed materials are easy to hand out and are a ready source of information about their products and services as compared to electronic gadgets like tablets, laptops, or smartphones. Most print catalogs are made from durable synthetic paper making them waterproof and sturdy thus these can change hands repeatedly yet remain a good reference when its time to call or order. Pete Santee, an account manager for a bearings and industrial parts stated that the catalogs serve to introduce his company to his prospective clients.
http://www.fusiondigitalpaper.com/synthetic-paper-for-catalogs-an-effective-advertising-material/
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